Alumni in the News

Fifa World Cup 2026 digital push continues with Fifa+ DAZN launch and Netflix video game

Fascinating development from FIFA as they relaunch FIFA+ on DAZN and announce a Netflix video game tie-in ahead of the World Cup — the DTC strategy is accelerating fast.

WWE joins Juventus in cross-marketing play

The WWE x Juventus cross-marketing play is a fascinating case study in how sports properties are expanding their entertainment reach beyond traditional fanbases.

Beyond Budapest 2026: Champions Innovate building a grassroots legacy

The Champions Innovate programme is a brilliant model for how major tournaments can leave a genuine grassroots legacy — this is exactly the kind of governance thinking football needs more of.

FIMBA

Huge boost for WSL as Alexia Putellas agrees personal terms with London City

Alexia Putellas to London City is a landmark moment for the WSL's global ambition — the commercial implications for women's football in England are enormous.

FIMBA

UEFA launches new sustainability framework for member associations

Co-authored UEFA's new sustainability framework for member associations, covering environmental, social, and governance standards.

FIMBA

FIMBA Alumni Conference 2026 — The New Football Economy: Built for Everyone?

Confirmed as a panellist at the FIMBA Alumni Conference 2026 — The New Football Economy: Built for Everyone? — speaking on the global football economy.

FIMBA

The infrastructure gap: why women's football needs more than good intentions

Interviewed by The Guardian on the infrastructure investment gap between men's and women's football and what genuine parity would require.

FIMBA

Atlanta United FC strengthens leadership team ahead of MLS expansion

Appointed VP Operations at Atlanta United FC — excited to be part of one of the most dynamic clubs in North American football.